Best Gun Shops in New London, Wisconsin

Top 3 gun shops in New London, ranked by our evaluation system.Rated 4.8 out of 5average from 206 reviews

1
Scheels
Scheels All Sports
Rated 4.7 out of 51 review
While not located directly in New London, Scheels in Appleton is the premier firearms destination serving the entire Fox Valley region, including New London residents. This massive 222,000 square foot store features an extensive firearms department with hundreds of new and used firearms, comprehensive gunsmithing services, and a knowledgeable staff. Their indoor archery range and shooting simulator provide unique training opportunities. Scheels maintains excellent customer service ratings and offers one of the most diverse firearm and ammunition selections in central Wisconsin, making it worth the short drive from New London.
- Firearms Sales
- Gunsmithing
- Training
- Transfers
- Accessories
- Ammunition
- Archery
- Outdoor Gear
4111 W College Ave, Appleton, WI 54914
15 years in business
Call(920) 993-4999 Search online(opens in a new tab)
2
Hortonville Gun Works
Hortonville Gun Works LLC
Rated 4.9 out of 585 reviews
Located just 15 minutes from New London in Hortonville, this highly-rated independent gun shop has built an exceptional reputation for customer service and gunsmithing expertise. Specializing in custom firearms work, Cerakote applications, and precision gunsmithing, Hortonville Gun Works serves both recreational shooters and serious enthusiasts. Their knowledgeable staff provides personalized service, and they maintain a carefully curated selection of quality firearms. With nearly a perfect 4.9-star rating from extensive customer reviews, they're consistently praised for their professionalism and expertise.
- Firearms Sales
- Gunsmithing
- Transfers
- Accessories
- Ammunition
- Custom Work
- Cerakote
430 W Main St, Hortonville, WI 54944
12 years in business
Call(920) 810-1453 Search online(opens in a new tab)
3
Waupaca Gun Shop
Waupaca Gun Shop Inc.
Rated 4.8 out of 5120 reviews
Situated approximately 20 minutes from New London in Waupaca, this well-established gun shop has earned outstanding reviews for its comprehensive services and excellent customer care. Waupaca Gun Shop offers a full range of firearms services including sales of new and used guns, professional gunsmithing, CCW training classes, and FFL transfers. Their staff is known for being exceptionally helpful and knowledgeable, particularly with first-time buyers. The shop maintains a strong inventory of popular firearms and accessories, and their gunsmithing services are highly regarded throughout central Wisconsin.
- Firearms Sales
- Gunsmithing
- Training
- Transfers
- Accessories
- Ammunition
- Concealed Carry Classes
811 Churchill St, Waupaca, WI 54981
14 years in business
Call(715) 256-1090 Search online(opens in a new tab)

Think you should be listed here?

If you operate a licensed firearms dealer in New London, Wisconsin and believe your shop deserves a spot on our list, we'd love to hear from you. Contact our editorial team to get started.

Get in Touch

Frequently Asked Questions

Common questions about gun shops in New London, Wisconsin

What are the main gun shops in or near New London, WI, and what services do they offer?

The primary gun shops serving New London, WI, include Scheels (in nearby Appleton), Hortonville Gun Works, and Waupaca Gun Shop. These shops typically offer firearms sales, ammunition, accessories, and FFL transfer services. Some, like Hortonville Gun Works, may also provide gunsmithing, custom work, or training, so it's best to call ahead for specific offerings.

What are the key Wisconsin state laws I should know before purchasing a firearm in New London?

Wisconsin requires a background check for all handgun purchases from licensed dealers, but not for long guns from private sellers. There is no state permit required to purchase firearms, and Wisconsin is a shall-issue state for concealed carry permits (CCW). However, you must be at least 18 for long guns and 21 for handguns, and comply with federal regulations, including the NICS check at licensed dealers.

How does the firearm purchasing process work at a gun shop in New London, WI?

At a licensed gun shop in New London, like those mentioned, you'll select a firearm, complete ATF Form 4473, and undergo a National Instant Criminal Background Check System (NICS) check. For handguns, Wisconsin also requires a 48-hour waiting period unless you have a valid CCW permit. Once approved, you can take possession, assuming no local restrictions apply.

Do gun shops in New London, WI, offer firearm training or safety courses?

Yes, some gun shops in the New London area offer training, such as Hortonville Gun Works, which may provide CCW certification and safety courses. Scheels also often hosts educational events. It's advisable to check with individual shops for current class schedules, as training availability can vary and may include both in-store and partner-led instruction.

Can I perform a private party firearm transfer through a gun shop in New London, and what are the requirements?

Yes, local gun shops like Hortonville Gun Works or Waupaca Gun Shop can facilitate private party transfers as a Federal Firearms License (FFL) holder. Both parties typically need to be present, and the recipient must pass a background check. Wisconsin law does not require background checks for private long gun sales, but using an FFL ensures a legal transfer and record for handguns.

Finding the Best Gun Shops Near New London, WI: A Local Guide for Firearms Enthusiasts

This guide helps New London, WI firearms enthusiasts identify the best local gun shops by evaluating selection, expertise, and service quality, while highlighting specific area options like Scheels, Hortonville Gun Works, and Waupaca Gun Shop.

When you're searching for the 'best gun shops near me' in the New London, Wisconsin area, you're not just looking for a store—you're looking for a trusted partner in your firearms journey. As a gun enthusiast in this beautiful part of Outagamie and Waupaca counties, you deserve shops that understand both your passion and the practicalities of firearm ownership in our community. Let's explore what makes a gun shop truly stand out in our region and highlight some excellent local options.

First, consider what 'best' means to you. For some New London residents, it's about selection—being able to handle everything from hunting rifles for Wisconsin's deer season to compact handguns for personal protection. For others, it's about expertise—staff who can answer technical questions about optics, ammunition, or Wisconsin's specific firearm regulations. And for many, it's about service—a shop that stands behind what they sell and offers gunsmithing, transfers, or educational resources.

Right here in New London, Scheels offers a substantial firearms department with a wide variety of options under one roof. Their strength lies in their extensive inventory and the convenience of pairing your firearm purchase with other outdoor gear. For those willing to take a short drive, Hortonville Gun Works provides a more specialized experience with knowledgeable staff who take time with each customer. Their focus on customer education makes them particularly valuable for first-time buyers in the New London area.

Venture a bit further to Waupaca Gun Shop, and you'll find another excellent option that many local enthusiasts swear by. Their reputation for fair pricing and quality used firearms makes them worth the trip. What all these shops understand is that serving New London and surrounding communities means recognizing our specific needs—whether you're preparing for hunting season in the Northwoods, seeking home defense options, or pursuing competitive shooting sports.

When evaluating 'best gun shops near me,' don't forget to consider the complete experience. Look for shops with clean, organized displays that let you properly handle firearms. Notice if staff ask about your intended use rather than just pushing the most expensive option. Check if they offer services like transfers (typically $25-50 in our area) or can recommend local training resources. A truly great gun shop in our community will also be involved—sponsoring youth shooting programs, participating in local events, or supporting conservation efforts.

My advice? Visit multiple shops. Even if Scheels is conveniently located for you, take the time to drive to Hortonville Gun Works or Waupaca Gun Shop. Handle firearms at each location, ask questions, and gauge the expertise. The 'best' shop is ultimately the one that earns your trust through knowledgeable service, fair pricing, and genuine commitment to our local firearms community. In New London, WI, we're fortunate to have several excellent options within reasonable distance—each bringing different strengths to serve the diverse needs of area gun enthusiasts.

About New London, Wisconsin

New London gun owners and enthusiasts deserve quality service when choosing a firearms dealer. Our featured shops specialize in firearms sales, gunsmithing, and training services with expert staff in Wisconsin.

Local Expertise: Shops familiar with New London community and local firearms needs.
Trusted Service: Licensed and reputable dealers with proven service records in New London.
Expert Staff: Knowledgeable staff and dedicated support for customers.