Best Gun Shops in New London

While not located directly in New London, Scheels in Appleton is the premier firearms destination serving the entire Fox Valley region, including New London residents. This massive 222,000 square foot store features an extensive firearms department with hundreds of new and used firearms, comprehensive gunsmithing services, and a knowledgeable staff. Their indoor archery range and shooting simulator provide unique training opportunities. Scheels maintains excellent customer service ratings and offers one of the most diverse firearm and ammunition selections in central Wisconsin, making it worth the short drive from New London.

Located just 15 minutes from New London in Hortonville, this highly-rated independent gun shop has built an exceptional reputation for customer service and gunsmithing expertise. Specializing in custom firearms work, Cerakote applications, and precision gunsmithing, Hortonville Gun Works serves both recreational shooters and serious enthusiasts. Their knowledgeable staff provides personalized service, and they maintain a carefully curated selection of quality firearms. With nearly a perfect 4.9-star rating from extensive customer reviews, they're consistently praised for their professionalism and expertise.

Situated approximately 20 minutes from New London in Waupaca, this well-established gun shop has earned outstanding reviews for its comprehensive services and excellent customer care. Waupaca Gun Shop offers a full range of firearms services including sales of new and used guns, professional gunsmithing, CCW training classes, and FFL transfers. Their staff is known for being exceptionally helpful and knowledgeable, particularly with first-time buyers. The shop maintains a strong inventory of popular firearms and accessories, and their gunsmithing services are highly regarded throughout central Wisconsin.